What do all these globally successful brands have in common? Dedicated marketing teams. In this world of the digital economy, having a strong marketing strategy and business acumen is the key to a successful brand image.
Marketing started with 4 Ps, but in today's era of holistic marketing, marketers have even lost the count. In this world of stiff competition and multifaceted market landscapes, it has become complicated for companies to survive.
In-depth knowledge of marketing and business analytics is the need of the hour. MSc in marketing is such a course that accelerates and boosts strategic marketing management in all landscapes of the market.
What Does The Program Involve?
The course touches all the diverse and complex fields of marketing with a modern approach. A typical course of MSc marketing includes in-depth knowledge about business analytics, marketing strategy, online technologies in marketing, consumer behaviour, and digital marketing landscape.
MS in business analytics is one of the sought-after specializations in the marketing domain and is also one of the approaches to understanding the data-driven market. In the times of constant flow of data, there is a huge demand for managers with analytical skills and insights into data science.
Skills You Will Learn Through The Course
- A holistic approach to marketing theories, principles, and models.
- Extensive knowledge of consumer behaviour and the identification of the consumer.
- Marketing strategies induced by advanced technologies of business analytics.
Most of the business schools these days are also taking the case-study approach for MSc marketing and MS in business analytics for a greater understanding of current economic scenarios and practical knowledge of the market.
Why Do You Need An MSc In Marketing?
Unlike any MBA course, MSc in marketing fosters the skills required to become a modern-age marketer. Master's in marketing will add value to your networking, opening various career options in the industry.
Furthermore, this course also has sub-domains and specializations to target a specific niche. MS in business analytics is one such specialization focusing on machine learning and advanced algorithms in the swiftly growing digital market landscape. Other specialization courses in MSc marketing includes
Strategic marketing
Luxury brand/brand/FMCG management
Global Business Strategy
Marketing and communication
Business development
Consumption and society
Career Options After MSc Marketing
As marketing has grown to become the most important segment of product development you may find career options in globally recognized companies like Google, L'Oréal, LinkedIn, and Apple, etc. after completion of MSc in marketing.
Every year, multinational companies recruit hundreds and thousands of candidates to run their marketing boutiques all over the world. You may either work as an in-house marketing executive or freelance.
Here is a list of perfect job roles you may transition to after this course-
Digital brand manager
Research executive
Advertising and art director
Executive brand manager
e-commerce marketing director
In essence, the MSc program in marketing gives a well balanced and in-depth knowledge of every aspect of marketing. It is a perfect opportunity for candidates who want to make a good career out of the modern-day economy. Marketing as a concept has evolved over the years and this degree will keep the students up-to-date in a dynamic marketing career.
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